From October 24th 2023 to 26th, 2023, Sichuan Xieli Pharmaceutical Co., Ltd. went to Barcelona, Spain and successfully participated in the CPhI Worldwide,. This exhibition is an invaluable opportunity for us to meet our customers, maintain and promote our business, and expand our company's influence, which we treasure very much. Despite the hard road, nothing can resist difficulties and setbacks better than a firm belief.

1. Zhang Qiang and his team destroys exhibition related work

As the Ｅxecutive director and vice president of Sichuan Xieli, Ms Zhang Hong has been representing Xieli to participate in various overseas exhibitions for more than 20 years. During this period, Xieli 's overseas export business developed rapidly and achieved remarkable results. However, Zhang Qiang, in order to seize control of Xieli, forcibly implemented all kinds of irregularities to prevent Ms Zhang Hong and her team from participating in the exhibition at the expense of Xieli 's goodwill and the company's business, and even resorted to destroying and shutting down the booth of Xieli in order to achieve his own purpose.

Zhang Qiang sent people to build a "3-meter-high fence" at the exhibition site,

with the purpose of sealing off the Xieli's booth and obstructing the normal operation of the exhibition 

The removal of the "illegal structures on site" was supported after Ms Zhang Hong and her lawyer negotiated with the organizer

Photo of the site after removal

This exhibition was represented by Ms Zhang Hong and her sales team. As an exhibitor of this European exhibition, in order to successfully participate in the exhibition, Ms Zhang Hong team carried out a lot of preparatory work a year in advance, including booth selection, contract signing, contractor selection, construction program and poster design program and other related work.

From August to October 2023, Ms Zhang Hong's team continuously contacted Chengdu Chamber Of Commerce for Commercial Service, CCPIT, Informa which is the organizer of CPHI, etc. to explain and deal with the problems, with the sole purpose of ensuring that Xieli could participate in and complete the CPHI Barcelona exhibition smoothly.

1. Ms Zhang Hong led the sales team to exhibit successfully

The ancients said: Evil never prevails. In the end, with the unremitting efforts of Ms Zhang Hong and her team, as well as the cooperation of local lawyers in Spain, we got the support and help from Informa, the organizer of CPHI, as well as Mr Dai, the director of CCPIT . The construction work was restarted smoothly. But it doesn’t stop here. the contractor (Shanghai Quanzhen) failed to complete the construction work according to the contract. As a result, Ms Zhang Hong and her team urgently activated the plan, and finally completed the replacement of the contractor, the reconstruction of the booth and the printing of the posters within one day to ensure the smooth running of the exhibition on the next day.

During the exhibition, we not only successfully met with old friends from many countries who have known us for decades, but also met many new faces and negotiated many new businesses. These efforts have strengthened the bonds between us and our customers, and at the same time have further advanced the internationalization of Xieli's business.

In the end, thanks to the efforts of Ms Zhang Hong and her team, CPHI Barcelona 2023 was successfully completed and achieved the expected results. Throughout the course of the exhibition, the non-stop sabotage of Xieli's exhibition by Zhang Qiang's side was clearly revealed.

In the final analysis, all the efforts for the exhibition are for the development of the company, in order to open up more markets and have face-to-face communication with more customers! We firmly believe that sincerity is the key to business cooperation. Starting from the right point, customer-centered, committed to providing better products and services, will be more rewarding! In the future, Xieli will endeavor to embrace every challenge and problem, bravely pursue its own path, and conduct business exchanges and cooperation with more clients.